Mark S. Frey, DDS
990 Sonoma Ave #6, Santa Rosa, CA 95404
Phone: (707) 545-4125
Website: santarosacosmeticdentist.com
Effective Date: July 21, 2026
1. Introduction and Scope
This Privacy Policy explains how the dental practice of Mark S. Frey, DDS (“we,” “us,” “our,” or “the Practice”) collects, uses, and shares information when you visit santarosacosmeticdentist.com (the “Website”).
This policy covers the Website only. If you are a patient of the Practice, your medical and dental records and other protected health information are governed by our Notice of Privacy Practices under HIPAA and by California law, not by this Website policy. See Section 9 below.
2. Information We Collect
Information you provide. When you submit our appointment request or contact forms, we collect the information you enter, which may include your first and last name, phone number, email address, and any message you include. If you sign up for communications or leave a review, we collect the information you submit there as well.
Information collected automatically. When you visit the Website, we and our service providers automatically collect certain information about your device and visit, including your IP address, browser type, device type, operating system, the pages you view, the date and time of your visit, how you arrived at the Website (for example, from a search engine or an advertisement), and general location inferred from your IP address. This information is collected through cookies and similar technologies described below.
We do not collect medical or dental records through this Website, and we ask that you not submit health details through Website forms.
3. Cookies and Similar Technologies
Cookies are small files stored on your device. We use three general categories:
- Necessary cookies. These are required for the Website to function and to remember your cookie preferences. They do not store personal information.
- Analytics cookies. We use Google Analytics to understand how visitors use the Website, such as which pages are visited and how visitors arrive. This helps us improve the Website.
- Advertising cookies and pixels. We advertise the Practice online and use tools from advertising platforms, described in Section 4, to measure our ads and show ads to people who may be interested in our services.
When you first visit the Website, a cookie banner lets you accept or manage non-necessary cookies. You can change your choices at any time through the cookie settings link on the Website, and you can also block or delete cookies through your browser settings. Blocking some cookies may affect how the Website works.
4. Online Advertising (Google, Meta, and Similar Platforms)
We run paid advertising for the Practice on platforms that may include Google (Google Ads and YouTube), Meta (Facebook and Instagram), and other advertising networks. To make this advertising work, the Website uses tools provided by these platforms, such as the Google Ads tag and the Meta Pixel. These tools may collect information about your visit, including the pages you view, your device and browser information, your IP address, and identifiers stored in cookies. This information is used to:
- Measure whether our ads lead to visits, calls, or appointment requests (conversion tracking)
- Show our ads to people who have previously visited the Website (remarketing or retargeting)
- Show our ads to new audiences who may be interested in dental care (audience targeting)
The advertising platforms receive this information under their own privacy policies and may combine it with other information they hold about you. We do not send patient records, treatment information, or other protected health information to advertising platforms, and we do not use these advertising tools on any patient portal or on pages where patients log in or submit health information. Please be aware that the platforms may still infer that you are interested in dental services from the pages you visit.
Your advertising opt-out choices:
- Decline advertising cookies in our cookie banner or cookie settings
- Google: adjust your ad settings at adssettings.google.com
- Meta: adjust Ad Preferences within your Facebook or Instagram account settings
- Industry opt-outs: visit optout.aboutads.info (Digital Advertising Alliance) or optout.networkadvertising.org (Network Advertising Initiative)
Opting out means the ads you see will be less relevant to you. It does not mean you will stop seeing ads.
5. How We Use Information
We use the information described above to:
- Respond to your inquiries and appointment requests and schedule appointments
- Communicate with you by phone, text, or email as described in our Terms of Service
- Operate, maintain, secure, and improve the Website
- Understand how the Website is used and which content is helpful
- Advertise and market the Practice, including measuring ad performance as described in Section 4
- Comply with legal obligations and protect our legal rights
6. How We Share Information
We do not sell your personal information for money. We share information only as follows:
- Service providers. Companies that help us operate the Website and our marketing, such as our website hosting provider, our marketing agency, and communication tools, may process information on our behalf under appropriate agreements.
- Advertising and analytics platforms. As described in Sections 3 and 4, Google, Meta, and similar platforms collect information through cookies and pixels on the Website. Under California law, this type of disclosure for cross-context behavioral advertising may be considered “sharing,” and you have the right to opt out as described in Sections 4 and 8.
- Legal requirements. We may disclose information when required by law, subpoena, or court order, or to protect the rights, property, or safety of the Practice, our patients, or others.
- Business transfers. If the Practice is sold or transferred, information may be transferred as part of that transaction, subject to applicable law.
7. Text Messaging
If you provide your phone number and consent to receive text messages from us, we use it to communicate with you about your inquiries and appointments. Your mobile phone number and your text messaging opt-in consent will not be shared with or sold to third parties or affiliates for their own marketing purposes. Reply STOP at any time to stop receiving texts, or HELP for assistance. Message and data rates may apply.
8. Your Privacy Choices
- Cookie controls. Use our cookie banner and cookie settings, or your browser settings, to manage cookies.
- Advertising opt-outs. Use the platform and industry opt-out tools listed in Section 4.
- Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we will treat it as a request to opt out of the sharing of your information for cross-context behavioral advertising on this Website, to the extent required by California law.
- Do Not Track. Some browsers offer a “Do Not Track” setting. Because there is no common industry standard for responding to these signals, the Website does not respond to Do Not Track signals at this time. We do honor GPC signals as described above.
- Communications. You may opt out of texts by replying STOP and out of emails by using the unsubscribe link or contacting our office.
9. Protected Health Information (HIPAA and California Law)
The Practice is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Protected health information we create or receive about our patients, such as dental records, treatment information, and billing records, is protected under HIPAA and under the California Confidentiality of Medical Information Act (CMIA). Our use and disclosure of that information is described in our Notice of Privacy Practices, which is provided to patients and is available from our office at any time upon request. This Website Privacy Policy does not apply to protected health information, and nothing in this policy reduces the protections that apply to your patient records.
We do not permit advertising or analytics tools to collect protected health information, and we ask visitors not to submit health information through Website forms.
10. California Privacy Rights
California residents may have rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), depending on whether the law applies to a given business. Regardless of strict legal thresholds, we voluntarily extend the following to California residents with respect to personal information covered by this Website policy:
- Right to know. You may request details about the personal information we have collected about you through the Website.
- Right to delete. You may request deletion of personal information we collected through the Website, subject to legal exceptions.
- Right to correct. You may request correction of inaccurate personal information.
- Right to opt out of sharing. You may opt out of the sharing of your information for cross-context behavioral advertising, using the methods in Sections 4 and 8.
- Right to non-discrimination. We will not discriminate against you for exercising these rights.
Medical information covered by HIPAA or the CMIA is exempt from the CCPA/CPRA and is instead protected under those medical privacy laws and our Notice of Privacy Practices. To submit a request, contact us using the information in Section 15. We may need to verify your identity before fulfilling a request. You may use an authorized agent to submit a request on your behalf with proof of authorization.
11. Children’s Privacy
The Website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. Appointment requests and information about minor patients should be submitted by a parent or legal guardian. If you believe a child under 13 has submitted personal information through the Website, contact us and we will delete it.
12. Data Security
We use reasonable administrative, technical, and physical safeguards to protect information collected through the Website. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. Please use caution when submitting information online and avoid including sensitive details in Website forms.
13. Data Retention
We keep information collected through the Website for as long as needed for the purposes described in this policy, including responding to your inquiry, scheduling care, marketing measurement, and meeting legal, accounting, or record-keeping requirements. Patient records are retained according to California law and professional record-keeping standards, which are separate from this Website policy.
14. Links to Other Websites
The Website links to and embeds content from third-party sites and services, including YouTube, Google Maps, and social media platforms. Those third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any site you visit.
15. How to Contact Us
To ask questions about this Privacy Policy, exercise a privacy right, or request a copy of our Notice of Privacy Practices, contact:
Mark S. Frey, DDS
990 Sonoma Ave #6
Santa Rosa, CA 95404
Phone: (707) 545-4125
Fax: (707) 545-4195
16. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Material changes may also be highlighted on the Website. Your continued use of the Website after an update means you accept the revised policy.
